Market-Level Data and Analysis of Redemption Drivers

NCH publishes various facts and studies about coupons to provide a market-level understanding of the activities driving coupon redemption results and the importance of safeguarding the coupon funds that are motivating the sale of branded consumer products for retailers and manufacturers. Expanded data and analysis are available for NCH clients by logging into the client-exclusive NCH Resource Center portal.

Coupon Curiosities

Peculiar Facts About the Use of Allergy Coupons  

Coupon IQ Infographics

Instant On-Pack Coupons: Media With Small Distribution Yielding Large Redemption  

How “Buy 1” and “Buy 2” Coupons Affect Redemption

How the Number of Coupons on an FSI Page Impacts Redemption

How FSI Page Size Affects Redemption

How Universal Coupons Impact Redemption 

Other Coupon Resources

2020 Valassis Coupon Intel Report