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NCH publishes various facts and studies about coupons to provide a market-level understanding of the activities driving coupon redemption results and the importance of safeguarding the coupon funds that are motivating the sale of branded consumer products for retailers and manufacturers. Expanded data and analysis are available for NCH clients by logging into the client-exclusive NCH Resource Center portal.
Instant On-Pack Coupons: Media With Small Distribution Yielding Large Redemption
How “Buy 1” and “Buy 2” Coupons Affect Redemption
How the Number of Coupons on an FSI Page Impacts Redemption
How FSI Page Size Affects Redemption
How Universal Coupons Impact Redemption
2020 Valassis Coupon Intel Report