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What does it look like when the shopper is just looking versus when the shopper is ready to buy? What are the behaviors that mean the customer wants to buy in a store or purchase online? How can brands break through that noise? Discover the answers to these questions, and learn how to measure digital marketing effectiveness using real-time data, in the latest edition of The Loop.
Check here for past entries from Valassis' The Loop, the blog that keeps you in the loop about best practices for intelligent media delivery.