The Loop: A Valassis Blog

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Father's Day has passed, and while much of the past few weeks have been focused on targeting consumers with gifts for dad, it's important to remember that dad's are consumers too. Just like other marketing demographics, the common experiences faced by dad's affect their shopping behavior in a way that marketers can use to create more engaging campaigns.


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Check here for past entries from Valassis' The Loop, the blog that keeps you in the loop about best practices for intelligent media delivery.