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According to the Tailgating Industry Association, consumers are projected to spend $20 billion on food and supplies for the tailgating season. Alexandra Miller, Sales Strategist with Valassis Digital explains how targeted, cross-device media can help you reach them at home, on the road and while stocking up for the next big game.
Check here for past entries from Valassis’ The Loop, the blog that keeps you in the loop about best practices for intelligent media delivery.