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With the flurry of activity that occurs on a given day, it’s understandable that we keep our heads down and focused on the task at hand. But even with all that lies on our given plates, it’s essential for us to lift our heads and seek those external perspectives that help us see the best practices and changes in our industry, our competitors’ undertakings and the world beyond our front doors. Laura Lofthouse, Senior Vice President, Media Delivery Team at Valassis shows us how.
Check here for past entries from Valassis’ The Loop, the blog that keeps you in the loop about best practices for intelligent media delivery.