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There is only so much that manufacturers can do alone to minimize exposure to coupon fraud. Learn how some retailers’ point-of-sale controls are supplementing manufacturer efforts to detect and deter fraud. Find out what manufacturers can do to encourage more retailers to adopt these controls.
When retailers outsource the management of their coupon-related transactions, they are entrusting an outside clearinghouse with their money, names and reputations. Greater financial visibility can help retailers protect their coupon receivables and their companies’ reputations.
According to the Food Marketing Institute (FMI), about 39% of retailer losses are due to employee theft, including pilfering involving coupons. By adopting a few best practices, retailers could greatly improve the use of data from their coupon clearinghouse to enhance their detection and deterrence of coupon-related losses at the store level.