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Coupon use represents cash, and whenever money is involved, fraud will always be an issue. But by pursuing a smart strategy for countering coupon fraud, trading partners have an opportunity to keep it in check while continuing to benefit from the unique advantages coupons provide for inspiring consumer action.
When it comes to protecting their coupon receivables, retailers have a lot to keep up with — from managing the activities of an outsourced coupon clearinghouse to keeping up with dozens or hundreds of different store locations. Follow these five recommendations to attain greater financial visibility and better protect the integrity of your coupon-related transactions.
By establishing clear and measurable criteria for monitoring and evaluating store performance, retailers can take steps to minimize financial loss due to coupon mishandling, employee theft or fraud. These are some of the key areas within the coupon redemption process that you should consider benchmarking.
By leveraging redemption data by store and establishing measurable criteria for evaluating store performance, retailers can take steps to minimize financial loss due to coupon mishandling, theft, or fraudulent activities. These are some of the key areas within the coupon redemption process that you should consider monitoring and benchmarking.