Learn how redemption analytics from Vericast’s NCH and Valassis lines of business can provide fresh insight into your promotional activity.
Based on Average Per-Capita Redemption of Candy Coupons, by State
Share of Total Candy Coupons Redeemed by Subcategory
Share of Total Candy Coupons Redeemed by Month
Candy Subcategories With Highest Share of Coupon Redemption in April, by State
Candy Subcategories With Highest Share of Coupon Redemption in October, by State
*SOURCE: NCH, a Vericast business. All calculations based on combined 2019 and 2020 coupon redemption for sun care products (sometimes compared to coupon redemption for all CPG products) across national retail chains that each have a presence in every state and together account for approximately 45% of the All-Commodity-Volume (ACV) in the Grocery-Drug-Mass (GDM) segment.