Replace Curiosity with Actionable Insights

Learn how redemption analytics from Vericast’s NCH and Valassis lines of business can provide fresh insight into your promotional activity.

Curious Facts About the Use of Candy Coupons

TOP STATES WITH THE BIGGEST TASTE FOR SWEET SAVINGS

Based on Average Per-Capita Redemption of Candy Coupons, by State

Candy - Top States 1-Rhode Island, 2- Nebraska, 3- Missouri, 4- Minnesota, 5-Arkansas

CHOCOLATE IS, hands-down, America's favorite type of candy

Share of Total Candy Coupons Redeemed by Subcategory

Chocolate equals 75% share of candy coupons redeemed

OUR SWEET TOOTH PEAKS IN APRIL - Not Even Halloween Can Beat It

Share of Total Candy Coupons Redeemed by Month

April (12.25%), November (11.48%), October (10.99%) and December (10.09%) are top 4 months by candy coupon redemption

WEST VIRGINIA AND RHODE ISLAND REALLY SEEM TO LIKE THEIR EASTER CANDY

Candy Subcategories With Highest Share of Coupon Redemption in April, by State

Map of US showing West Virginia and Rhode Island as top states for Easter Candy coupons redeemed

THE NORTHEAST STATES ALONG WITH WISCONSIN, UTAH & LOUISANA - LOOK LIKE MORE GENEROUS TRICK-OR-TREAT DESTINATIONS

Candy Subcategories With Highest Share of Coupon Redemption in October, by State

map of the US showing Northeast states as redeeming more Halloween candy coupons

*SOURCE: NCH, a Vericast business. All calculations based on combined 2019 and 2020 coupon redemption for sun care products (sometimes compared to coupon redemption for all CPG products) across national retail chains that each have a presence in every state and together account for approximately 45% of the All-Commodity-Volume (ACV) in the Grocery-Drug-Mass (GDM) segment.