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Digital paperless coupons are a promising way to expand the reach of promotional offers in formats such as Coupon-to-Card, Mobile, Text and Email. Paperless coupons, however, also have the potential to significantly complicate the job of protecting your company’s coupon receivable.
After all, the settlement process already generates hundreds – if not thousands – of payment streams from your manufacturer vendors. Now, imagine doubling the number of payment streams you must manage – one stream for each manufacturer’s paper coupons and another for their paperless. If those payments are being managed by multiple suppliers with different processes, controls and data requirements, then your ability to protect your company’s coupon receivable could quickly deteriorate.
At NCH, we have a better way.
Instead of developing a whole new process to handle paperless coupons, we’ve leveraged the technology and controls within our paper coupon settlement process to create a fully integrated, media-neutral settlement solution. The process features built-in flexibility and controls to handle all types of coupons, both paper and paperless.
Integrate your digital coupon redemption with NCH today for greater efficiency and clarity.